Kevin Lindeque Announced as SWS UK’s New Managing Director

It is with great pleasure that SWS UK have announced Kevin Lindeque as its new Managing Director. Kevin takes over from Colin Reoch who after 23 years with SWS is embarking on a new challenge as Managing Director of Alulux.

Many of SWS UK’s distributors and suppliers already know Kevin who comes equipped with 17 years’ experience within the business. Starting as a Regional Sales Manager, Kevin quickly progressed to National Sales Manager and later Commercial Manager. His progression through the company is testament to his skills, knowledge and commitment, making him the natural successor to SWS UK’s Managing Director role.

The team at SWS UK are looking forward to supporting Kevin in taking SWS forward, as he begins his new role with immediate effect.

Following the appointment of the new SWS Managing Director, commercial responsibilities of the business will now be split between the following two roles:

Customer Relations Manager

Sarah Cooper has worked at SWS since 2016 as Marketing Manager, following a previous career in Marketing Consultancy and Studio Management. She will now be responsible for a number of commercial departments including Technical, Customer Services, Reception and Marketing as the Customer Relations Manager.

National Sales Manager

SWS is also pleased to announce that Dave O’Flynn has been appointed as the new National Sales Manager. Dave, who is the Southern Regional Sales Manager performed exceptionally in independent assessments and has 5 years’ experience in sales team management from the banking sector.
Kevin, Sarah and Dave are excited about their new roles and moving SWS forward.